Industry Shifts Map
Use the Industry Shifts Map to understand how your world is changing. Most companies have a limited interest in what happens outside of their company/industry. This tool helps you make sense of what’s happening and how it could affect your company’s trajectory.
Industry Shifts Map
Use the Industry Shifts Map to understand how your world is changing. Most companies have a limited interest in what happens outside of their company/industry. This tool helps you make sense of what’s happening and how it could affect your company’s trajectory.
Main Outcomes
Understand How Your Industry Is Changing
The Industry Shifts Map is designed for companies to make sense of, analyze, and act on deep, structural industry changes, what we call “industry shifts”.
Align Your Management Team
We often hear management teams tell us they were aware of these impending changes, but fail to fully grasp their potential and threats to the company they were leading. The Industry Shifts Map helps you to align and develop a shared understanding of what is happening around you.
Be Strategically Prepared
Once you and the team are aware of the industry shifts you are or will be facing, the Industry Shifts Map helps identify, analyze, and develop capabilities to go after new market opportunities.
Use Case: Local Utility Company
In most markets, local utilities are stuck in the past, less than willing to learn, adapt to a changing energy paradigm and develop new business models and revenue streams. Having worked closely with utilities in Europe and Asia, we have seen, that’s not always the case. Our Snapshot shows a utility company with a good understanding and response to the need for new business models, with a fair grasp of smart grid (software, sensors) and renewable energy sources, but in the lower right corner, there are three flashing danger signs. The end of coal, batteries, and the rise of distributed energy are three industry shifts putting the utility under significant pressure with no clear strategy or response. A tough spot for any utility.
Problem It Solves
✓ Limited interest in how our outside world is changing
✓ Low curiosity or attention to things outside the company
✓ Very messy business context; hard to make sense of
✓ A sense that “the world is changing, but we don’t really know how”
✓ Very diverse views in top management
✓ Low alignment in management/staff
✓ Limited shared understanding of strategic context
✓ No “Burning Platform”
Who Is It For?
✓ Consultants
✓ Corporate Staff
✓ Strategy Teams
✓ Strategy Leadership
✓ Top Management
Sign Up to Download the Tools
Find more canvases in the Strategy & Transformation Series. Thousands of companies, consultants and leaders around the world use Strategy Tools Digital Solutions to build capabilities and deliver business impact. Join them.
Sign Up to Download the Tools
Find more canvases in the Strategy & Transformation Series. Thousands of companies, consultants and leaders around the world use Strategy Tools Digital Solutions to build capabilities and deliver business impact. Join them.