The Investor Map
This is your investor segmentation tool that helps you segment your investor prospects and select the right investor for you based on financial and strategic fit.
The Investor Map
This is your investor segmentation tool that helps you segment your investor prospects and select the right investor for you based on financial and strategic fit.
Main Outcomes
Find the Right Investors That Fit
Early-stage funding is more than just money. The difference between “any money”, and “smart money”, is huge. The Investor Map will help you clarify your capital need and who the right investors are for you at any given stage.
Map Out Your Investor Prospects at Your Stage
Use the Investor Map to identify the perfect investors for you. From seed, angel, a-, b- and c-series, use the Investor Map, together with your input, network, and online sources to map out your investor prospects.
Raise Smarter
Fundraising is tough, time-consuming, and exhausting. We think the Investor Map can help founders, scale-ups, and boards all over the world raise their funding rounds smarter. That’s our goal. The Map is designed to work together with Your Funding Plan, Your Long-Term Funding Roadmap, and the Scale-Up Map, all found in the Startup Series.
Snapshot: Hardware Startup
Nordic hardware startup Blickz is looking for its angel round investment. Never having raised any money from anyone before, the founders are quite novices to the entire process. So, they Google, and hope for the best? The outcome is a messy, unorganized map, with Chinese, American, Norwegian, Finnish, and British firms, side by side. Mixed with friends and family, this is doomed to a rough start. Can they do better? We would hope so.
Problem It Solves
✓ We need a smarter way of working with investors
✓ We need to select the right investors for us
✓ How can we find the right investors for us
✓ How can we segment investors differently
✓ How can we map out and understand our investor prospects better than we currently do
Who Is It For?
✓ Startups
✓ Scale-Ups
✓ Accelerators
✓ Incubators
✓ Consultants
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Find more canvases in the Start Up Series. Thousands of companies, consultants and leaders around the world use Strategy Tools Digital Solutions to build capabilities and deliver business impact. Join them.
Sign Up to Download the Tools
Find more canvases in the Start Up Series. Thousands of companies, consultants and leaders around the world use Strategy Tools Digital Solutions to build capabilities and deliver business impact. Join them.