Scale-Up Map

The Scale-Up Map enables you to map out your growth strategy in a single view. It helps startups to look beyond the now and build a short-, medium- and long-term growth strategy. On a single page, you will be able to map out and keep track of the key value drivers for your startup, and align your team, board, and investors around your scale-up plan.

Scale-Up Map

The Scale-Up Map enables you to map out your growth strategy in a single view. It helps startups to look beyond the now and build a short-, medium- and long-term growth strategy. On a single page, you will be able to map out and keep track of the key value drivers for your startup, and align your team, board, and investors around your scale-up plan.

Strategic Innovation Canvas

Main Outcomes

Think Ahead in Your Operations

Most startups know how to sprint to MVP, User Insights, and Product-Market Fit, but few have solid strategies beyond that. The Scale-Up Map helps your team and you as a startup coach move beyond Product-Market Fit and think ahead in your day-to-day operations. The Map should give a 12 – 24-month framework for building a better scale-up.

Get All the Pieces to the Puzzle

Any startup founder will have too much on his or her mind. The team will rapidly move in many directions. Few can cover all the pieces. The Scale-Up Map gives you and the team a holistic strategy framework for rapid growth. As you will learn, you will need very different investors, accelerators, team, and board as you move through the seven phases.

Understand the 7 Growth Phases

The Scale-Up Map will walk you through the key phases a startup will sprint through as they grow, these are – Market Need, Concept, MVP, Launch, Scale Up, Strong Market Position, and Profit Engine. Each of these phases requires very different investors, partners, and strategies – and the Map will help you see that.

Use Case: Drone Scale-Up Finzz

Consumer drone company Finzz has reached its launch scale. They have a solid background, but now laying their detailed growth strategy for the next two phases. Notice how they have identified future accelerators, board members, investors and exit-candidates, even though that is still some time of in the future.

Problem It Solves

✓ How can we align our team, board, and investors around our scale-up plan

✓ Is there a one-page strategy map for startups

✓ Can we map out our growth strategy in a single view

✓ How can we build both a short, medium- and long-term growth strategy map

✓ How can we keep track of the key value drivers for our startup, as we grow into a scale-up

Who Is It For?

✓  Startups

✓  Scale-Ups

✓  Accelerators

✓  Incubators

✓  Consultants

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Find more canvases in the Start Up Series. Thousands of companies, consultants and leaders around the world use Strategy Tools Digital Solutions to build capabilities and deliver business impact. Join them.