Your Funding Plan
Your Funding Plan is a great companion to the Long-Term Funding Roadmap as it helps break it down into a short-term action funding plan. It helps you close your funding round faster and smarter, as well as segment your (many) investor prospects.
Your Funding Plan
Your Funding Plan is a great companion to the Long-Term Funding Roadmap as it helps break it down into a short-term action funding plan. It helps you close your funding round faster and smarter, as well as segment your (many) investor prospects.
Main Outcomes
Secure Your Investor Funding
Startup financing is always about creating a match between an investor’s strategy and your funding case. Use Your Funding Plan to increase your chances of finding the right investors and more easily secure your funding round. This tool helps you focus exclusively on your current, ongoing funding round.
Zoom in On The Investors That Matter to You
Don’t run around meeting hundreds of potential investors. Scout, Map, Segment and Organize your investor leads. Zoom in and work only with the investor prospects that matter to you.
Work Strategically on Your Investor Development
Once you have narrowed them down, say from 300 to 20, start working strategically on them, case by case. Do your research. Learn their investment strategies. Map their portfolio, and tailor your slides to their strategy. Use your network to get introduced.
Use Case: Norwegian Seafood Startup
Norwegian Seafood Startup JT was just getting started on their serious fund-raising efforts. The various investor prospects they had were scattered all over e-mail accounts, LinkedIn, business cards, SMS, Skype, personal relations, and a few undefined previous contacts; in short, it was a mess.
Working on the Funding Plan, the team quickly realized they had to bring structure into the process. After a brief introduction to the tool, the founding team spent the next 90 minutes gathering all their various investor contacts, structuring them into the Funding Plan, and identifying the gaps in their emergent funding plan.
Once the baseline was in place, the team could move into more specific segmenting, mapping the prospects they already had, using the Funding Plan. In minutes, the work revealed that the team was far behind in hitting their fundraising target on their original timeline. This kicked off a highly energetic sprint, where the team dug into securing new investor prospects, mapping them into the Funding Plan, and following up with them in the coming weeks.
A few months later, JT secured its minimum investment target, using the Funding Plan as one of its core investor tools.
Problem It Solves
✓ We need to secure this (imminent) funding round
✓ We need to segment our (many) investor prospects
✓ We want a smarter way of working with investors – right now
✓ We have developed a long-term Funding Roadmap, now we need to break it down into a short-term action Funding Plan
Who Is It For?
✓ Startups
✓ Scale-Ups
✓ Accelerators
✓ Incubators
✓ Consultants
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Find more canvases in the Start Up Series. Thousands of companies, consultants and leaders around the world use Strategy Tools Digital Solutions to build capabilities and deliver business impact. Join them.
Sign Up to Download the Tools
Find more canvases in the Start Up Series. Thousands of companies, consultants and leaders around the world use Strategy Tools Digital Solutions to build capabilities and deliver business impact. Join them.